Sevens Social: Round 1
In the first 'Sevens Social' of the 2012/13 HSBC Sevens World Series we look back to some of the social media highlights from the Gold Coast Sevens on 13-14 October.
Fiji's 32-14 victory against New Zealand was unsurprisingly the most talked about aspect from the first round of the Sevens World Series on the official Facebook page but there were various other interesting insights from the two days across our official social networking sites.
The message congratulating Fiji that was sent out on Facebook was liked more than 1,300 times within minutes of the final whistle and seen by more than 32,000 people.
In fact, across the two days of action from Skilled Park more than 125,000 people saw some form of content produced by the Sevens Facebook page.
The post with the most virality, however, was the photo album from day two, of which the below photo of Spain lifting the Bowl proved the most popular with 86 likes.
Spain won the Bowl at the Gold Coast Sevens
With the fan base growing to more than 93,500 fans over the weekend, the country that was the most interactive was unsurprisingly Australia (hosts), followed by Fiji (Cup winners) and Kenya (Cup semi finalists).
On Twitter, the tournament proved just as popular, with the tournament's official hashtag trending in Australia several times over the two days owing to the fact that #GoldCoast7s was used more than 5,000 times.
Mike Friday, whose side reached the Cup semi finals in his first World Series tournament as coach of Kenya, tweeted: "What a weekend for #Kenya 7s not the end we wanted but the entire squad got experience under their belt in last game which was important #GoldCoast7s."
On Fiji's victory, Australia's Jesse Parahi, who announced that he and some of his teammates got stuck in the hotel lift earlier in the week added: "Well done Fiji Rugby awesome final! #GoldCoast7s."
Wales' Rugby World Cup Sevens 2009 winner Richie Pugh said that "Fiji put on a masterclass."
@GToganivalu also tweeted: "@IRBSevens excellent coverage and updates guys!!"
On YouTube, where six videos were uploaded from the tournament, the most viewed was the day one highlights with more than 48,000 people catching the action online.
Seven of the best tries from Gold Coast
To engage further with our fans, the seven of the best video (with more than 47,000 views) was also published on Facebook with a question asking which try you thought was the best. Joji Raqamate's effort against South Africa in the Cup semi final was the eventual winner, with 48% of the votes.
This season HSBC are also giving fans the chance to win a VIP trip to any of the tournaments on the 2013/14 HSBC Sevens World Series.
Over the course of the season, fans will be challenged to upload their favourite image of themselves and their friends enjoying the Sevens using the hash tag #SevensFan via Instagram, Twitter or Facebook.
Throughout the season, HSBC ambassadors will select a winning image from each tournament, with those nine winners going into the final and an overall champion being selected.
Another new initiative for this season saw the TV commentators produce a 'Dream Team' from the Gold Coast Sevens which fans were able to comment on.
The TV Commentators Gold Coast Sevens Dream Team
With less than three weeks to go until round two of the Series, in Dubai, we will be continuing to engage with our fans so make sure you get involved on our respective social networking sites and let's see if we can get #Dubai7s trending!
You can also download the Sevens app for free to ensure you don't miss a single thing,
13-14 October 2012
Venue: Skilled Park
City: Gold Coast