Tokyo Sevens gains strong commercial backing
The Japan Rugby Football Union (JRFU) has announced that 13 companies, along with the Tokyo Metropolitan Government, will team up to support the Tokyo Sevens, round seven of the HSBC Sevens World Series on 31 March - 1 April 2012.
The four major sponsors of the Tokyo Sevens are Canon Inc, Taisho Pharmaceutical Co. Ltd, Taiyo Life Insurance and Toshiba.
The remaining nine sponsors are Yomiuri Shimbun, JTB Business World Tokyo Corp, PIA Corporation, Canterbury of New Zealand Japan Inc, Gilbert Rugby, Suntory Beverage & Food Limited, ITOCHU Corporation, OKAMURA Corporation, NARITA International Airport Corporation.
“We are delighted to announce that these leading Japanese companies have teamed up to support the Tokyo Sevens 2012," said JRFU Chairman, Tatsuzo Yabe.
"The enthusiastic support of these partners are essential for the success of the Tokyo Sevens. We are very much looking forward to delivering this world class event of a dynamic and exciting sport.
"We expect that the tournament will attract more young people to the sport of rugby.”
The Tokyo Metropolitan Government has also welcomed the Sevens to Tokyo, and has pledged its full support.
As the hosting municipal government, TMG is committed to ensuring that the tournament is a huge success, with the added incentive that Tokyo is one of five applicant cities to host the 2020 Summer Olympic Games where Rugby Sevens will be played.
Tokyo will also provide the focal point for the Rugby World Cup 2019 as Japan hosts the first RWC in Asia.
Video: The business of Sevens Rugby