Dubai smashes Sevens live TV record
The International Rugby Board (IRB) has announced figures showing that the Emirates Airline Dubai Rugby Sevens, Round 2 of the HSBC Sevens World Series, has smashed the record for the number of live hours to be broadcast from a single round of the Series.
The 2011 Dubai event will accumulate 222 hours of live television, up from 182 hours in 2010.
The figure surpasses the previous best, 191 hours of live broadcast from the Hong Kong Sevens 2011.
The figures were confirmed by the IRB's television distribution partner Pro-Active Television and underscores the increasing global appetite of broadcasters and fans for the Olympic Sport of Sevens.
In all, 22 broadcasters are showing live pictures from Dubai, up from 14 last year, which has also increased the number of countries receiving live pictures, from 90 to 120.
"Rugby Sevens has proved itself a huge success with fans, broadcasters and commercial partners around the world, setting new records year on year, and these early figures for this new season suggest that its appeal continues to grow," said IRB Sevens Manager, Beth Coalter.
"Here in Dubai alongside the HSBC Sevens World Series we also have the very first IRB-sanctioned women's Sevens event, which includes the likes of Brazil and China and which is also being broadcast to this record TV audience, further broadening the game's fanbase and global footprint."